A Website will boost exposure for listings, agents

If you’re not using what is known as a "single-listing flashbook," you’re missing one of the best tools to increase your Web traffic and convert more listing leads into your lead funnel!

Single listing Web sites such as those offered through HomesMagazine.com are powerful lead conversion tools. When you offer sellers a customized Web site that uses the property address as the URL (797idacourt.com), most will sign the listing agreement on the spot.

Initially, these sites were priced at about $100, but today they are $69 each or 10 for $49 each. When you post the URL on your sign, visitors can enter it into their cell phone and see the interior of the property without disturbing you or the sellers. These sites also have the following advantages:

1. A powerful lead conversion tool
Single-listing flashbooks help you convert more listing appointments into high quality leads and sales. After the property closes, keep the URL active and allow the new buyers to email the site to all their friends announcing their move, showing off their new property and at the same time spreading your branding to everyone they know!

2. Increased Traffic/Stickiness
To increase your stickiness (i.e. to motivate Web visitors to stay on the site longer), consider adding aerial maps, or other community information. More importantly, many single-listing flashbooks can now be posted on Google, Craigslist and Yahoo with ease. The Flashbook is branded to you and links directly to your website for viewing additional listings.

3. Convert more expired listings
When you are competing for an expired listing, prepare one of these sites ahead of time. Many agents create a lifestyle show of Tahoe that they can easily update with actual home photos on the listing agreement is signed. Show it to the sellers and ask whether their past broker used this marketing approach. If not, you’ve given the seller a concrete reason why the listing expired.

With all of these advantages, one of the smartest moves you can make for 2008 is to create a single-listing flashbook for every one of your listings. The cost is minimal and the benefits are substantial.

Contact Melissa McHone with any questions or for a FREE demo of our unique product! 775-830-6464 ~ Melissa@HomesMagazine.com

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